Summerhill’s nofrills
The original nofrills® store was just that, no frills. No product advertising, no store displays, no meat counter, no clerks to bag your groceries, and you had to bring your own bags or pay 3 cents for each. "It doesn't bother me a bit," replied first day customer Frank Atlas when asked about bagging his own groceries. "I've saved a couple dollars with this order."
nofrills® introduced some highly innovative retailing concepts to Canadian consumers. While most grocery stores carried thousands of items, that first nofrills® featured only 500. And many of the products were themselves no frills, namely no name®, the line of generic products launched by Loblaws just months earlier. With their distinctive yellow packaging, bold lettering, and low prices, no name® was proving a big hit with consumers. "They're a lot cheaper than name brands, most of them are just as good and some of them are even better," commented one Toronto shopper.
nofrills® was able to pass on even more savings by leaving products on display in their cardboard shipping cartons, with the sides cut away. Produce, normally washed by hand and carefully arranged, was left in its original box.
**
如任何機構或個人認爲發布在本網頁的信息侵犯其版權或有任何錯誤,請立即,如需要更新信息,請提供詳細的信息內容,我們會盡快做出相應處理。